a blog about parenting, home daycare, adoption and life in general.
Momentary Clarity

the Utopia of Cheerios

I just spent some time reading a blog post or two about the controversial Cheerios commercial that played during the Super Bowl.  I find it so hard to believe that there is a vocal minority that has taken issue with the fact that the family in the commercial had skin tones that weren’t exactly the same as each other.

Assuming those voices weren’t part of some very creative marketing strategy, it is true testament to the fact that people who judge based on skin tone really do exist, somewhere outside of the utopia of my life.

It’s definitely not a Canadian thing, I thought.  Those crass, name-calling opinions must be the result of some backwoods, 1950’s-era cult of under-educated people.

And then my doorbell rang.  Two lovely ladies asked if they could come in and chat.  And because I’m nice (and it’s -17 C outside), I said yes.  After the pleasantries, we somehow got on the topic of how the religion they were representing is inclusive of all races.  The first lady said “It’s amazing – at our church, you’ll see the blacks and the whites all sitting together!”

Uh … huh.

There are just so many things wrong with that statement, not the least of which is that it sounds like it’s straight out of 1950.

Seriously?  I kinda thought we were living in the year 2014, and that we, as a society, had moved past the “Wow, look at that!” factor when observing groups of people.  Because when any group of people are together, not everyone looks exactly the same.

It really irks me when skin colour or cultural background and behaviour are connected by implication, an aside or even outright.  Skin colour and behaviour do not have a cause-and-effect kind of relationship.  They are absolutely independent of one another.  The whole “We’re progressive because we whites have black friends, ” is just so … last century.  Haven’t we grown beyond that?

When will we see people for what they are — people, created by God to love and serve Him and bless one another.

So I guess I made some generalizations too.  My Canadian doorbell-ringers were not as enlightened as I thought they should be.

But that’s okay, they’ll get there someday.  It’s their theology I’m more concerned about anyway … 😉


Article written by:

Megan is a WAHM to 3 (and then some) kids, who spends the majority of her time working as an Administrative Assistant, blogging and washing dishes. She loves to write about her adventures in parenting, running a home daycare, adoption and whatever else strikes her fancy!


  1. Susan Maccarelli (Peckd2Death)

    Hey there – I found you on Bloggy Moms. I enjoyed your post. I didn’t see that superbowl add, but recall a while ago hearing something similar about a superbowl ad and being surprised that anyone would take issue with that anymore.

    • Megan Elford

      Yes, I believe this most recent one was a follow-up one. I hope they use this family in a series of commercials, Gracie is too cute!

      Thanks for the visit! Hope to see you again soon 🙂

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